About Us

A kinder way to clothe your baby

Grokinder was created by a mama with a mission to change the way we clothe our babies.

As a mom to two young children, I’ve had the blessing to witness how quickly babies grow. Blink and your baby who was just a newborn yesterday is pulling herself up in the cot. Blink again and she’s tottering around the house!

While this is one of life’s miracles, it also means that baby clothes, no matter how beautiful, were outgrown after just a couple of months and had to be stowed or given away. Parents are all time-stretched, and inevitably some clothes would be thrown away to make space for bigger ones.

This way of clothing our little ones is simply not sustainable.

So, we are here to offer a kinder solution. Grokinder is kinder to parents as it’s easy on the wallet and you don’t have to worry about what to do with outgrown clothes. Our organic and ethically made clothes are kinder to our babies’ skin and kinder to the people that make them. Most importantly, our circular solution reduces waste so that it’s kinder to the earth, kinder to your child’s future.

Each grokinder bag rented will save

24,300 litres of water

9 kg of CO2

1.8kg of cotton

Buy better, wear more

Grokinder’s mantra is to buy better, and wear more. We invest in the best quality clothes from sustainable and ethical brands worldwide, then increase their lifespan by passing them on to multiple families. Clothing that could no longer be rented out will be used again elsewhere or will be recycled, so that as much as possible they don’t add to textile waste and be incinerated.

Because growing up shouldn’t cost the earth

At the heart of this business is the well-being of all children – your babies and mine. The future belongs to them, and we have the responsibility to leave them a better planet to thrive in. I hope you will take a small step and join our Grokinder community today.

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